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Article

Consumers Don’t Know a Netbook from a Notebook

Sixty percent of the people who bought a netbook thought it was just a cute little notebook

Sixty percent of the people who bought a netbook thought it was just a cute little notebook, which is why 42% of them were disappointed with the widget's performance according research done by the NPD Group.

The researcher found only 58% of the people who bought a netbook instead of a notebook were very satisfied with their purchase, compared to 70% of the folks who planned on buying a netbook from the start.

Among the key 18- to 24-year-old netbook demographic, 65% said they bought their netbooks expecting better performance, and only 27% said their netbooks performed better than expected.

Amusingly, although 60% said mobility was a main factor in buying the thing, once they got the widget home, 60% of buyers never took it out of the house.

According to NPD VP Stephen Baker, "We need to make sure consumers are buying a PC intended for what they plan to do with it. There is a serious risk of cannibalization in the notebook market that could cause a real threat to netbooks' success. Retailers and manufacturers can't put too much emphasis on PC-like capabilities and general features that could convince consumers that a netbook is a replacement for a notebook."

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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Most Recent Comments
PoppitBeach 09/27/09 12:46:00 PM EDT

Some people are so fussy. Fact is laptop computers used to cost over a grand 8 years ago. Today in 2009 laptops can be bought for under $275, with 160GB hard drives and solid specifications. Prices are trending downwards, but if people expect the latest 3d gaming machines for under $300, they are expecting too much for the price.